Intelligence
Know where to look next.
Ask your studio a question, investigate with agents, and review their proposals. Explore the Brain concept below.
Explore BrainYour game has data. shipLua knows what to do with it.
Everything you need to build, understand, and grow your Roblox game.
Launching 00:00 UTC
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Pier Studio
Adopt Me!Game homeDemo data
Adopt Me!Game homeDemo dataAdopt Me!
234.8K playing now86%29.8M45.2B
Compare
Daily active users
5.8M+18%
Day 1 retention
38.2%+1.4
Average session length
31m+4%
Crash rate
0.3%−0.2
Daily active usersUnique players each dayUpdate 41
Updates All updates
- Update 42 · HalloweenFri 30 Oct
- Update 41 · Trading boardShipped 20 Oct
- Update 40 · Pet hotelShipped 6 Oct
Health Open Health
- Client crashes down since version 41.2
- Server memory climbs on servers over 6 hours
- Server frame rate 59.6 average
Demo dataAdopt Me! public counts are live from Roblox; analytics in the frame are illustrative.
One connected studio
Every tool has a job. Together, they move your game forward.
Analytics
Understand the change.
Players, retention, revenue and stability from Roblox. Add the shipLua SDK for realtime events, funnels, segments and experiments.
Explore analyticsGrowth
Plan before you promote.
Check advertising readiness and track ad and creator campaign plans. Spend and results are entered by your team; campaign controls stay in your ad tools.
Explore the docsLiveOps
Give every update a plan.
Events, seasons, releases, tasks, owners and readiness. Coordinate the work, then compare the readings after you ship.
See the toolsMarketplace
See what’s moving on Roblox.
Market discovery, charts, game comparisons, studio profiles and tracked games. Public stats and observed growth stay distinct from estimates.
Explore MarketMonetization
Protect the purchase flow.
Track Robux, payer conversion and products. Compare updates and review purchase handling. Experiments and remote configs need the shipLua SDK.
Explore monetizationDeveloper Tools
Build with fewer blind spots.
Guardian audits, place and Rojo analysis, the Studio plugin, Luau SDK, MCP tools and scheduled agents.
Explore code reviewsRead the signal → investigate the cause → plan the work → ship → compare again.
Analytics surfaces a change. Brain helps frame the investigation. Guardian checks the code. Tasks, releases and LiveOps organize the response. Campaign plans keep promotion in context.
Intelligence / Brain
From what happened to what’s next.
Brain brings the signals together. Your analytics, audits, campaigns and release plans still have their own place.
Brain / Harbor TycoonDemo data
Interactive concept preview · fictional studio · no live game connected
12,400
Daily active users · +8% day over day
Your studio, before the standup.
Harbor Tycoon had 12,400 daily players, up 8% from the previous day. Day 1 retention is steady at 24%. Crash rate needs a closer look.
Read together: players · retention · stability · releases
How it gets better
Connect an experience and shipLua has something real to read. As more readings and release notes arrive, you can compare changes over time instead of guessing from a single day.
Keep tasks and event plans alongside those readings so your team can check what happened after an update. Better context makes the next investigation more useful. Automatic learning from outcomes is a future research goal.
Inside the Intelligence LabWorks with the tools your studio already uses
Roblox- rojo
Claude
Codex
Cursor
What shipLua does
It reads your game’s numbers, tells you what to fix, and helps you test and ship the fix. Like having a LiveOps team, without hiring one.
Easy to use, even if you have never done analytics or LiveOps. Start with a free account: 200 AI credits a month, and you don’t need to connect a game first.
Test what keeps players
“Does faster leveling keep players longer?”
Split players into groups. One group levels up faster, one stays the same. shipLua shows which group comes back more. The AI can set the test up for you, or you set it up by hand.
See why players leave
“Where do new players quit?”
See each step of your tutorial and where players drop off. Fix the worst step first.
Grow your numbers
“How do I get more players to come back?”
The AI reads your players, retention and Robux, then tells you what to change next and why. It only suggests ideas that fit your game.
LiveOps without a hire
“What should my next update be?”
Plan events and updates in one place. The AI drafts the plan and the tasks; you say yes before anything happens.
Update planner coming soon
Catch problems early
“Did my last update break something?”
Crash rate and errors after every update, and script checks for lost data or broken purchases before you ship.
Hear your players
“What are players asking for?”
Players send feedback from inside your game. shipLua groups it into themes so you see the top asks.
New here? Read what shipLua does in plain words.
Currently playing: 1,874,009 players across 13 example games. Public Roblox counts, not customer or connected-game totals.
One loop for every update
Read what players did, try a better version, ship it on time. Then read again.
See what players do, and what changed it.
Daily players, retention, session length, crash rate and revenue from Roblox's Analytics API, with every update marked on the chart. Funnels and custom events come from the shipLua SDK.
Available
Funnels/First sessionNew playersAll platformsLast 7 daysDemo data
| Step | Players | Converted | Median time |
|---|---|---|---|
| 1Joined the game | 100,000 | 100.0% | 0s |
| 2Finished the tutorial | 71,200 | 71.2% | 3m 40s |
| 3Hatched a first pet | 58,100 | 58.1% | 6m 05s |
| 4Joined a trade | 22,900 | 22.9% | 18m |
| 5First purchase | 3,100 | 3.1% | 41m |
Test the change before everyone gets it.
Split players between two tutorials, prices or menus with a default fallback, and see which one keeps more of them. Code reviews catch broken purchases and data-save bugs before they ship.
Available
Shorter tutorialVariant better50 / 50 · Day 1 retention · sample ratio OKDemo data
ShipLua:GetVariant(player, "Tutorial", "Control")Each player keeps one variant; if shipLua is unreachable they get the default. Rolling out needs an owner’s approval.Ship updates and events on time.
Tasks, owners and blockers for each update, a LiveOps calendar for events, and agents that draft the busywork. Nothing moves until a person approves it.
Available
Critical path: animations, then the shop UI, then mobile testing. The agent drafted the event to start with the update; it waits for your approval.
Earn more Robux from the players you have.
See Robux per day and who pays, straight from Roblox, with every update on the chart.
- Know what moved revenue. Each update is marked, so a jump after the trading board or a dip after a price change is plain to see.
- Test prices before everyone sees them. Split players between two bundles or game pass prices and keep the one that earns more without hurting retention.
- Catch broken purchases. Code reviews flag purchase handlers that can lose a player’s Robux before you ship.
MonetizationRobux earned and the share of players who payDemo data
Daily revenue, total
R$ 47.3M+22%
Payer conversion
2.6%+0.4
Revenue per daily player
R$ 0.79+11%
Revenue and payer conversionRobux per dayPayer conversionUpdate 41 · Trading board
Demo data
MarketRising now · last 7 daysDemo data
- 1Bike Obby RushObby48.2K+412%
- 2Garden Tycoon 2Tycoon131K+188%
- 3Haunted HotelHorror22.9K+164%
- 4Pet RacingSimulator61.4K+97%
See what’s taking off on Roblox.
Market tracks public Roblox games so you can spot a trend early, study what works, and find your next idea.
Market trend insights · Coming soon
Go beyond discovery with upcoming insights into rising games, genre momentum and shifts in player interest across Roblox.
Follow the roadmap- Trending and rising. Games gaining players fastest, from player counts shipLua reads from Roblox through the day.
- Game finder. Filter by genre, players, growth, visits, likes and age. Share the link to any search.
- Compare and follow. Put up to four games side by side, save the ones to watch, and see which studios make them.
Search, trending and compare are free with any account. Public numbers only: no revenue or retention for other studios’ games.
Research
RobloxBench
A public suite for scoring AI models on Roblox development work — Luau, Open Cloud, security, and analytics.
Leaderboard
Suite 0.1.0 · 32 tasks
No results yet
Published runs will appear here from the suite leaderboard. We do not show estimated or placeholder model scores.
Open RobloxBench
Connect Claude, Codex or Cursor through the shipLua MCP server in AI, MCP and editors.
People decide. Agents propose.
Security modelRead-only Roblox access
Official OAuth 2.0 and scoped API keys. Never a password or cookie.
People approve every change
Agents read and propose. Owners and admins decide; roles cover the rest of the team.
Isolated workspaces
Enforced in code and by row-level security in the database, with every action logged.
Questions before you join
Is shipLua safe to connect to my studio?
Passwords use Argon2id; sessions are random HttpOnly tokens with only a hash stored; CSRF checks run on every change; workspace owners and admins need two-factor when the key service is available. Agents only read and draft — a person must approve anything that changes work. More on the security model.
What Roblox data does shipLua access?
Official OAuth 2.0 (identity) and scoped Open Cloud API keys with read-only scopes you approve — analytics, products and similar. shipLua never asks for, sees or stores your Roblox password or .ROBLOSECURITY cookie. Tokens are envelope-encrypted and deleted when you disconnect.
Does using shipLua comply with Roblox’s terms?
shipLua uses Roblox’s published OAuth and Open Cloud APIs only, never cookie-only endpoints. Our terms require you not to use shipLua for anything that breaks Roblox’s terms or the law. See terms of service.
Who can see my studio’s data?
Only members of your studio, according to their role. Workspaces are isolated in application code and again by PostgreSQL row-level security. We do not sell your data or use it for advertising. Details in the privacy policy.
Can I delete my data?
Self-service deletion of accounts and studios is in development. Until then, ask through the contact page and we will delete your account or studio, except activity log entries kept for security. See data handling.
Make your next update the one that sticks. Free during early access.
No card, no Roblox password.